Kia ora
MCDEM is partnering with other authorised agencies – New Zealand Police, Ministry for Primary Industries, Ministry of Health, Civil Defence Emergency Management Groups and Fire and Emergency New Zealand– to use the Emergency Mobile Alerts to alert people if their lives, property or health are at serious risk.
The system uses cell broadcast technology to send messages to enabled phones, so alerts can be targeted to specific geographic locations. People won’t need to sign up to receive alerts, or download an app, alerts will be sent to every enabled phone in the region.
This is an exciting development towards strengthening our emergency alerting systems across New Zealand. But it doesn’t replace existing channels and natural warnings. It’s another channel for warning people when there is a serious risk. We will still use our existing channels, including social media, our website, TV and radio.
Emergency Mobile Alert test
A live nationwide test will be held on 26 November 2017 to test the system, cell towers and your phone’s ability to receive Emergency Mobile Alert.
Public education campaign
MCDEM is rolling out a public education campaign, which include a multi-media advertising campaign:
Help us promote Emergency Mobile Alert to New Zealanders
We would love your help in spreading the word to your customers, staff and stakeholders. Please see the attached campaign guide for information on how you can help, including:
If you have any technical questions about Emergency Mobile Alert please contact: Kevin Fenaughty, Principal Advisor, National Operations on (04) 817 8545 kevin.fenaughty@dpmc.govt.nz
Thank you in advance for helping us to ensure New Zealanders stay safe and stay informed during emergencies.